© Gerhard Geyer

 
 

The Maldives

One of the most beautiful places on the planet. Where else can one be so close to nature? Where else does one find this sensation of solitude, white sand, turqoise water and magnificent diving and snorkel sites? Concurrently, every hotel ressort is an autarchic Village with all the technical facilities. Guests shall not suffer any limitations. But the guests are a burden for the ecosystem. The guest should understand, that his waste water is being dumped into the reef (as well as the alkaline water from his daily washed towels), the fresh water is generated by an enormous amount of energy through salt water, his air condition only runs and his accumulator of the camera is only loaded by diesel generators hat run day and night. And that every piece of rubbish he brings will be burnt and dumped into the reef. These are some examples, where the guest can easily support a sustainable form of tourism on the maldives.


Mission

Protect the Maldives e.V. is a registered non-profit organization with the goal to provide more information to tourists visiting the Maldives. We are based in Germany but operating internationally. We want to make tourism more environmentally friendly and ecologically sustainable with the help of the tourists.


Content

We wrote down some easy to follow rules, translated them into 12 languages and put it all together in a printed brochure. Our goal is that this brochure can be found on every tourist island of the Maldives. We believe that this is the best way to gain the tourist’s co-operation for the conservation of the Maldivian ecosystem.


Objectives

We want every tourist of the Maldives to read or at least to be able to find our content. The distribution of our content concentrates on these channels:


  1. 1.Allocation on every tourist island. If there was a brochure in every bungalow, every tourist had the chance to read our information. We therefor seek partnerships with every tourist ressort.

  2. 2.Internet. A considerable amount of the tourists look for information about their destination country in the internet. Through search machines and partnership sites he shall easily find our information as a download.

  3. 3.Co-operation with commercial firms. Travel agencies, flight companies, tour operators ... the list of those with a direct connection to tourists is long. We have successfully built up partnerships to the LTU, for example, with a printed version of our information in their destination brochure. We produced a video that visualizes our content, which is now being shown as part of the cabin entertainment on every flight to Male by swiss flight company Edelweiss Air. Several our operators send our printed flyer to their clients, together with booking confirmation material.

  4. 4.Public relation. To raise the general attention of tourists for our project through magazines etc.


Challenges

  1. -The tourist resorts – soon over 100 – are not collectively responsive thorugh an umbrella organization, thus every single must be contacted on its own to gain their co-operation.

  2. -The island‘s managers change regularily, because very often they are non-maldivian employees, not willing to spend many years on an isolated island. This makes it difficult to maintain contact to the hotel resorts.

  3. -Our brochures are a welcome souvenir and very often taken home by tourists. This fluctuation is much worse than the previously anticipated rotting due to the tropical climate.

  4. -Printing of the brochures and the transportation to Malé is a very costly affair. Gladly, the storing and the distribution is being handled by our partner warehouse directly in Malé.

Welcome

By tourists for tourists

„A project by tourists for tourists - I find this initiative exemplary. Ever since I first visited the Maldives in the course of an expedition in 1957, I have been enthralled with the beauty of this archipelago. Tourism is a burden on this sensitive ecosystem. If you too follow the suggestions made by "Protect the Maldives", you will actively assist in protecting this natural wonder. I sincerely thank you.“


Prof. Dr. Hans Hass – Honorary Member of Protect the Maldives e.V.

 

Did you know that …

... every drop of fresh water on the Maldives is being produced by desalination plants -- run by diesel engines?

... one of the biggest threats to the coraline eco system is over-fertilization due to induced waste water?

... electricity, so for your camera charger and the air conditioning for example, is being gained by diesel run generators?

... the entire rubbish will be burnt on your island or be brought to „rubbish islands“ in the atoll? Combustion residues will be dumped into the ocean, right in front of your island. It is a major relief to take home what you brought.

... turtles may drown in panic if you swim over them, touch them or threaten them?

... manta rays, and other fishes, have a coating on their skin, protecting them from parasites? One of many reasons to follow the simple rule: only touch with your eyes.

… the growth rate of the coral is extremely slow? And that your island‘s reef is its only protection from erosion due to tidal extremes?

… in 1998 about 98% of the coral was destroyed by the El Niño weather phenomenon? Four degrees warmer water were enough to unleash this catastrophe. In 2006, following a report by Reefcheck, recovery was at 9%. So the reefs of the Maldives remain a seriously injured patient within convalescence. A good reason to take care.

… 99% of the tourists who book the so called night fishing would not do it again because they were severely disappointed?

Printing of our brochures

The printing of our brochures is an ecological burden as well as the transportation to the Maldives. To resist the tropical humidity the paper has to be „coated“, which is a chemical process. The material we use is certified by FSC, who garantuee a sustainable forestry. The printing process is climate neutral by compensating the CO2 emissions through co-operation with ClimatePartner.

www.fsc.org

www.climatepartner.de ... you can find our certificate with the number: 137-53249-1108-1001